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What SEO statistics should you know in 2022?
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“Just Google it!” We all hear this phrase almost daily; that’s how far search engines have come. Be it searching for what something means, finding a product, making academic decisions, or even choosing a career, for almost every aspect of our lives, we have started depending on search engines. This, in return, has made the competition for businesses even more challenging, especially startups. Now, added to having a good product, impeccable service, and jaw-dropping advertisements, a company needs to ace search engine optimization (SEO) as well. 

Don’t believe us? Here are some SEO statistics that will help you understand the vitality and to plan accordingly.

SEO statistics for 2022

1.General SEO statistics

When was the last time you heard- “Search it on the internet?” We always infer it by ‘Googling it’ because others acquire only 14.45% of the search engine market.

Google holds a whopping 85.55% of the search engine market. -(Statista)
So, no matter what you do for other search engines, you have to work on your Google SEO and stay atop your competitors. Do keep in mind that there isn’t just one thing you need to do to rank higher on Google. Google’s algorithm uses nearly 200 ranking factors, and you have to consider most, if not all.

On average, most websites that rank on Google’s first-page search results have 1,447 words. -(Backlinko)
So, ensure to keep it in your mind while you work on the other factors contributing to the algorithm, such as the number of high-quality backlinks leading to your site, high-quality content, mobile optimization, site speed, internal link structure, and meta and title tags.

Almost 60% of the web pages in the top 10 Google results are at least three or more years old. -(Ahrefs)
If you are a startup and are currently on the second or third page of Google results, it’s okay. Remember, SEO is a process and not a sure-shot goal; keep working on it, and you will get there.

2.Local SEO statistics

Whether you move into a new city and need to know stores to set up your house or want to go shopping for local specialties, we end up using Google’s nearby. Earlier, people would resort to word of mouth, but now, Google is the new word of mouth with more information.

46% of Google searches are location-based. -(Search Engine Roundtable)
This is an important percentage to remember if you are a small or mid-sized business or if you are geographically limited. Approximately 1.8 billion searches on Google are to find what’s nearby. If you want your local business to grow, you have to ensure to make the mark.

Searches with ‘Near me’ have increased by 136% since 2021. -(Safari Digital)
The Google suggestion ‘near me’ has led to an incredible rise in local intent searches. Nearly 70% of consumers prefer finding online information about a business before visiting it. They want to know the timings, contact information, reviews, etc. beforehand and then take a call on visiting the store.

78% of searches turn into offline visits. -(Google)
If you need more reasons for why you should focus on your search engine ranking, this is it. If you can make a person click on your website, you can easily increase the probability of them visiting the store. On the other hand, if they don’t tap on it online, they won’t set foot offline.

3.Mobile SEO statistics

The present situation is all of us are always on the go. We want things quick, be it information or our coffee; it has to be instant. And what do we always have with us? Our smartphones! We use it constantly to search, so much so that most Android phones open Google with just a gesture. 

87% of smartphone owners use it for online searches once a day. -(Go-Globe)
This percentage is in no way exaggerated, and there’s a high possibility of it increasing in the coming years. So, if your phone isn’t optimised for mobile browsers, this is your sign to do so.

Nearly 60% of smartphone users have contacted businesses using the call option in search results. -(Google)
If you have shrugged off adding a contact number on your website, high time to do so. The businesses that do not have a call option available reduce the chances of customers visiting through the ‘near me’ searches.

30% of pages that rank in the first search result page rank beyond the top 10 in mobile search. -(SEMrush)
While this might not look like much on the surface, remember that most searches happen on smartphones, and if they don’t see you, this small number can be a huge problem. It can’t be said enough- Your SEO strategies have to work for mobile phones.

4.B2B SEO statistics

If you are a B2B business and think that SEO isn’t of much significance to you, then you have to think again. Whether you are D2C, B2C, or B2B, SEO planning is vital and holds no bias.

90% of B2B product searches are to make the decision of purchasing the product. -(Google)
B2B businesses run on the concept of ‘we needed it yesterday.’ There is always an urgency that can’t be denied. An individual can be experimental just for the thrill of it, but a business can’t afford it. They have to be calculative to minimize their risk, and that’s where online searches come into play.
SEO is one of the biggest lead generation techniques for 59% of B2B marketers. -(Marketing Charts)
The majority of B2B marketers are firm believers of SEO being a game-changer in reigning in new clients. And rightly so. A search is a search; the search engine will run it through its algorithm to rank it. So, even if you are a niche B2B business, ensure you don’t ignore your SEO strategy.

Nearly 1 in 2 B2B searches are done on smartphones. -(BCG)
It’s one of the most easily overlooked factors when it comes to websites for B2B businesses- making it mobile-friendly. However, companies should treat it no different than B2C and dedicatedly work towards optimising their websites for mobile searches.

5.Voice search

Although one of the recent additions, voice searches are growing in popularity with each passing day, especially after the introduction of smart speakers such as Google Home. 

1 in 5 searches, according to Google, are not text-based. -(Google)
One of the key focus of any advancement in technology is convenience. We want things as convenient as possible and quick. Searching has also come a long way with text-based, image-based, and voice-based options. Smart speakers have popularised it even more because anyone who can string a phrase verbally can search.

As much as 75% of voice search results are the top three results on a desktop SERP. -(Backlinko)
For the easy accessibility of voice searches focusing on SEO is something that can’t be overlooked. But you have to ensure that you customise accordingly. A voice search result, on average, is not more than 29 words. Also, focusing on having a good number of high-quality backlinks will work in favour here.

People don’t search for specifics; they search for thoughts and ideas that pop in their heads. Whether they land on your website or not depends on where you rank. If you are beyond the first page, tough luck! Hence, SEO is an integral part of present-day marketing, as it should be. Whether you are a startup or a well-known brand, working on your website’s SEO can be a complete game changer. You don’t have to break your head on going all in at once, but you do have to ensure that you keep revisiting your ranking and optimising it.

If reading the above numbers intimidates you and leaves you confused, don’t worry. Bitzenith has you covered. Our team of experts will tailor-make SEO strategies that work best for your business in USA and Bali to ensure that your website is always the top result. Leave the worry to us. Reach out today!
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